Case Study: Clinton Presidential Center — 20th Anniversary Social Media Series
Clinton Presidential Center — 20th Anniversary Social Media Series
Client: Clinton Foundation — Clinton Presidential Center
Project: Development and production of the 20th Anniversary Legacy Storytelling Series
Overview
To commemorate the 20th anniversary of the Clinton Presidential Center, we developed a digital storytelling series highlighting the individuals who helped shape the institution’s legacy. The series focused on longtime volunteers and staff members who had supported the Center since its opening. By capturing their stories, the project aimed to humanize the Center’s impact while celebrating the community that helped sustain it over two decades.
The result was a cohesive, multi-platform content series designed to elevate personal narratives while reinforcing the Center’s mission and history.
My Role
Concept Development:
Originated the idea for the anniversary storytelling series, identifying legacy volunteers and staff as powerful voices to represent the Center’s history.
Interview Production:
Developed interview questions and coordinated scheduling with participants via email, organizing on-site filming logistics.
Content Creation:
Produced video interviews using iPhone-based production tools, including tripods, microphones, and mobile filming setups.
Editing & Post-Production:
Edited video content using CapCut, preparing short-form segments optimized for social media platforms.
Creative Direction:
Collaborated with a graphic designer to develop branded animations and visual elements that ensured a consistent look and feel across the series.
Social Media Publishing:
Drafted captions and messaging while coordinating the rollout of the series across Instagram, X (Twitter), and Facebook.
Impact
Generated over 1 million combined views across social media platforms.
Elevated the stories of legacy volunteers and staff who helped shape the Center’s community.
Reinforced the Clinton Presidential Center’s institutional legacy through human-centered storytelling.
Created a repeatable format for future storytelling initiatives highlighting community impact.
Why It Matters for Dai-Dreamers Media & Strategies
This project demonstrates the ability to:
Develop original content series from concept to execution
Produce high-quality social media storytelling using agile production methods
Translate institutional history into engaging digital narratives
Manage creative collaborations and multi-platform content distribution
