Case Study: 15th Annual Downtown Little Rock Food Truck Festival
Focus: Integrated campaigns • Creator marketing • Media relations • Digital storytelling
To celebrate the 15th Annual Downtown Food Truck Festival, I developed and executed an integrated marketing and communications campaign designed to position the festival as a major downtown experience while amplifying the local businesses, creators, and community behind it. Under the “15 Years of Flavor” campaign, I led social strategy, launched the festival’s inaugural Try-It-All Taste Tour creator cohort, coordinated media relations and partner amplification, and developed content across digital, radio, outdoor, and earned media channels. The campaign generated 210,500+ verified social content views, 109,000+ cumulative content-level reach, 3,300+ engagements, and at least 17 documented media placements, creating a coordinated storytelling ecosystem that extended the festival well beyond DLRP’s owned audiences.
Downtown Little Rock Food Truck Festival — Integrated Marketing Campaign
Client: Downtown Little Rock Partnership
Project: Integrated marketing and communications campaign for the 15th Annual Downtown Little Rock Food Truck Festival
Overview
For the 15th anniversary of the Downtown Food Truck Festival, Downtown Little Rock Partnership set out to build excitement around of the city’s largest annual events while increasing visibility for the local food trucks, small businesses, creators, performers, and partners that make the festival possible.
Under the campaign theme “15 Years of Flavor,” I developed and executed an integrated marketing and communications strategy spanning social media, creators partnerships, earned media, digital content, radio, outdoor advertising, and community partnerships.
The campaign positioned the festival as Little Rock’s Ultimate Try-It-All Taste Tour while building a coordinated storytelling ecosystem that extended well beyond Downtown Little Rock Partnership’s owned channels.
My Role
Campaign Strategy & Positioning:
Developed the campaign’s communications strategy and messaging, including the 15th anniversary positioning, “15 Years of Flavor,” and the “Try-It-All Taste Tour” concept.
Social Media Strategy:
Planned and managed festival content across Instagram and Facebook, developing a mix of promotional, informational, partner-driven, and real-time content designed to build awareness and help audiences plan their festival experience.
Creator Marketing:
Launched the festival’s first structured creator campaign, the Try-It-All Taste Tour, partnering with five local creators to spotlight participating businesses through food, fashion, lifestyle, and culturally specific storytelling.
Creator Strategy & Management:
Developed creator concepts, coordinated participating businesses and deliverables, managed campaign communications, and used collaborative publishing to connect creator audiences directly with Downtown Little Rock’s digital platforms.
Media Relations:
Coordinated press outreach and storytelling opportunities that resulted in television, print, digital, magazine, radio, and social coverage across regional media.
Integrated Media & Partnerships:
Helped coordinate a promotional mix spanning earned media, paid radio, outdoor advertising, digital promotion, tourism partners, sponsors, creators, participating businesses, and community accounts.
Content Development:
Produced and coordinated campaign messaging, social content, informational graphics, participating-business features, entertainment announcements, volunteer recruitment, event guides, and real-time festival communications.
Performance Analysis & Reporting:
Tracked campaign performance across platforms and developed a comprehensive post-event MarComms report evaluating social performance, creator content, media coverage, audience behavior, and opportunities for future campaigns.
Impact
Generated 210,500+ verified campaign content views across Instagram, Facebook, and festival Instagram Stories during the September campaign period.
Recorded more than 109,000 cumulative content-level reach.
Generated at least 3,300 reactions, likes, comments, shares, and saves.
Festival-related Instagram content generated 98,299 views, 556 shares, and 40 new followers.
Facebook content generated 100,921 views, with festival videos producing more than 123 hours of watch time.
Published 65 festival Instagram Story frames, generating more than 11,000 views.
Launched the festival’s first structured creator cohort, partnering with five local creators to spotlight participating food businesses.
Secured at least 17 documented television, print, digital, magazine, and social media placements, in addition to radio interviews, paid radio promotion, and outdoor advertising.
Earned coverage across outlets including KARK, THV11, KATV, Arkansas Democrat-Gazette, Little Rock Soirée, Arkansas Life, Inviting Arkansas, and The Local Palate.
Expanded campaign distribution through collaborative content with participating businesses, creators, media outlets, tourism partners, entertainers, sponsors, volunteers, and community accounts.
Why It Matters for Dai-Dreamers Media & Strategies
This project demonstrates the ability to:
Develop and execute a large-scale integrated marketing campaign from strategy through reporting
Build creator marketing programs that connect local businesses with new audiences
Coordinate paid, earned, owned, and partner-driven media into one cohesive campaign
Translate a major community event into a sustained digital storytelling strategy
Manage communications across creators, media partners, sponsors, businesses, and community stakeholders
Use audience data and campaign analytics to measure performance and inform future strategy
Build campaigns that generate visibility not only for an event, but for the businesses, people, and community surrounding it
Visual Proof
Campaign Results:
210,500+ verified social content views • 109,000+ cumulative content-level reach • 3,300+ engagements • 17+ documented media placements
Try-It-All Taste Tour Creator Cohort:
Jack Lin — Rock Town Distillery + Southern Tail Brewing
Zaria Tucker — Cheesecake on Point!
Kaila Holloway — Down Home Blues BBQ
Emily Morris — Slader’s Alaskan Dumplings
Azalea Andrade — Tacos Godoy + Loncheria Mexicana Alicia
Selected Media Coverage:
KARK — Downtown Food Truck Festival Gears Up for 15th Year in Little Rock
THV11 — Festival coverage + participating food truck and entertainment features
KATV — Festival coverage highlighting food, crowds, entertainment, and the 30 Crossing location
Arkansas Democrat-Gazette — Pre-event and festival-day coverage
Case Study: Clinton Global Initiative — Creator Program Launch
Focus: Creator partnerships • Digital storytelling • Program strategy
To expand CGI’s digital reach during its Annual Meeting, I helped develop and launch the organization’s inaugural Creator Program, connecting digital influencers with global impact storytelling. I designed the program structure, coordinated creator outreach and onboarding, developed messaging briefs, and managed communications with participating creators. The program amplified CGI’s mission through digital storytelling and helped position the organization as a forward-thinking leader in nonprofit communications.
Clinton Global Initiative — Creator Program Launch
Client: Clinton Foundation + Clinton Global Initiative
Project: Development and execution of the CGI Creator Program for the Annual Meeting
Overview
The Clinton Global Initiative sought to engage digital creators and influencers in a meaningful way during the Annual Meeting, expanding the organization’s reach beyond traditional media audiences.
To address this opportunity, we helped spearhead the development of the CGI Creator Program — an initiative designed to bridge nonprofit impact storytelling with digital creator culture.
My Role
Program Strategy & Design:
Developed the framework for the Creator Program, aligning the initiative with CGI’s mission and Annual Meeting objectives.
Creator Selection:
Collaborated with leadership to vet and select a diverse cohort of creators whose platforms aligned with CGI’s impact areas.
Content Briefing & Messaging:
Created detailed content briefs outlining messaging, tone, and deliverables to ensure creators communicated CGI’s mission effectively.
Communications Management:
Managed creator communications from outreach through onboarding, ensuring a streamlined experience for participating creators.
Email Strategy & Copywriting:
Wrote outreach and briefing communications that reflected CGI’s voice while effectively engaging creators.
On-Site Coordination:
Supported creators during the Annual Meeting, coordinating schedules, interviews, and content deliverables.
Impact
Successfully launched CGI’s Creator Program at a high-profile global event.
Expanded the organization’s storytelling reach through creator-driven content.
Amplified CGI’s mission to audiences beyond traditional media channels.
Established a repeatable framework for future creator engagement initiatives.
Why It Matters for Dai-Dreamers Media & Strategies
This project demonstrates the ability to:
Build communications programs from the ground up
Operate at the intersection of nonprofit impact and digital culture
Manage high-level creator partnerships and multi-stakeholder communications
Visual Proof
Creator Cohort included:
Case Study: GLAAD — Communities of Color Creator Engagement
Focus: Creator relations • Inclusive communications • Advocacy storytelling
Supported creator outreach and communications for GLAAD’s Black Queer Creative Summit, helping ensure diverse voices were represented across programming and content. I developed creator-facing messaging, coordinated outreach communications, and supported creator participation during the summit.
GLAAD — Communities of Color Creator Engagement
Client: GLAAD
Project: Creator outreach and communications support for the Black Queer Creative Summit
Overview
GLAAD sought to strengthen engagement with creators from Communities of Color while preparing for its Black Queer Creative Summit. The initiative required thoughtful outreach and culturally competent messaging to ensure diverse voices were represented and supported.
My Role
Messaging & Copywriting:
Developed creator-facing communications including invitations, briefing materials, and outreach messaging.
Creator Outreach & Relationship Management:
Supported communications with participating creators, ensuring clear and inclusive messaging throughout the process.
Project Coordination:
Collaborated with GLAAD staff to align communications and outreach efforts with the organization’s mission.
Event Support:
Coordinated creator logistics during the Summit, supporting scheduling, participation, and deliverables.
Impact
Strengthened relationships between GLAAD and diverse creator communities.
Helped ensure inclusive representation across summit programming.
Supported the foundation for future creator engagement initiatives.
Why It Matters for Dai-Dreamers Media & Strategies
This project demonstrates the ability to:
Develop culturally informed communications strategies
Engage niche communities with thoughtful messaging
Support high-profile advocacy organizations with creator partnerships
Visual Proof
Top Creator: Cristian Dennis
Case Study: Billy the Goat — “Freestyle Fridays” Social Media Strategy
Focus: Social media strategy • Content series development • Audience engagement
Developed a 90-day social media campaign designed to build anticipation for an EP release through a consistent weekly content series. The campaign introduced Freestyle Fridays, a structured video series that encouraged audience interaction while reinforcing the artist’s visual brand identity.
Billy the Goat — “Freestyle Fridays” Social Media Strategy
Client: Billy the Goat (Independent Artist)
Project: Social media content strategy for EP promotion
Overview
To build momentum around an upcoming EP release, a structured social media content strategy was developed to increase audience engagement and establish consistent visibility. The strategy introduced a weekly branded content series designed to build anticipation and deepen fan interaction.
Strategy Highlights
Content Series:
“Freestyle Fridays” — 60–90 second videos released weekly over a 90-day period.
Visual Direction:
High-quality 4K video with dynamic editing designed to perform strongly on Instagram Reels.
Engagement Strategy:
Audience prompts such as “Tag your favorite bar” and “Which line hit hardest?” encouraged comments, shares, and saves.
Distribution:
Primary focus on Instagram Reels with opportunities for duet/stitch engagement across platforms.
My Role
Developed the overall content strategy and publishing cadence
Defined creative direction and visual branding for the series
Guided content production alongside the artist
Integrated engagement tactics to maximize audience interaction
Impact
Successfully launched a weekly content series with consistent visual identity
Increased audience engagement through repeatable content formats
Positioned the artist as an active and interactive creator in the music space
Why It Matters for Dai-Dreamers Media & Strategies
This project demonstrates the ability to:
Develop creator-focused content strategies
Build repeatable content frameworks for audience growth
Merge storytelling, branding, and engagement tactics into a cohesive digital campaign
Visual Proof
Case Study: Clinton Presidential Center — 20th Anniversary Social Media Series
Focus: Institutional storytelling • Social media video • Content production
To commemorate the Center’s 20th anniversary, I developed a social media storytelling series highlighting legacy volunteers and long-serving staff members who helped shape the institution’s history. From concept development to production and editing, I created a cohesive digital series capturing personal stories that reflected the Center’s long-standing community impact.
Clinton Presidential Center — 20th Anniversary Social Media Series
Client: Clinton Foundation — Clinton Presidential Center
Project: Development and production of the 20th Anniversary Legacy Storytelling Series
Overview
To commemorate the 20th anniversary of the Clinton Presidential Center, we developed a digital storytelling series highlighting the individuals who helped shape the institution’s legacy. The series focused on longtime volunteers and staff members who had supported the Center since its opening. By capturing their stories, the project aimed to humanize the Center’s impact while celebrating the community that helped sustain it over two decades.
The result was a cohesive, multi-platform content series designed to elevate personal narratives while reinforcing the Center’s mission and history.
My Role
Concept Development:
Originated the idea for the anniversary storytelling series, identifying legacy volunteers and staff as powerful voices to represent the Center’s history.
Interview Production:
Developed interview questions and coordinated scheduling with participants via email, organizing on-site filming logistics.
Content Creation:
Produced video interviews using iPhone-based production tools, including tripods, microphones, and mobile filming setups.
Editing & Post-Production:
Edited video content using CapCut, preparing short-form segments optimized for social media platforms.
Creative Direction:
Collaborated with a graphic designer to develop branded animations and visual elements that ensured a consistent look and feel across the series.
Social Media Publishing:
Drafted captions and messaging while coordinating the rollout of the series across Instagram, X (Twitter), and Facebook.
Impact
Generated over 1 million combined views across social media platforms.
Elevated the stories of legacy volunteers and staff who helped shape the Center’s community.
Reinforced the Clinton Presidential Center’s institutional legacy through human-centered storytelling.
Created a repeatable format for future storytelling initiatives highlighting community impact.
Why It Matters for Dai-Dreamers Media & Strategies
This project demonstrates the ability to:
Develop original content series from concept to execution
Produce high-quality social media storytelling using agile production methods
Translate institutional history into engaging digital narratives
Manage creative collaborations and multi-platform content distribution
Visual Proof
Case Study: MEFeater Magazine — Celebrity Interviews & Cultural Event Coverage
Focus: On-camera talent • Cultural storytelling • Event media coverage
As an independently contracted journalist, I served as on-camera interview talent for major cultural events including Spotify’s Feelin’ Myself Fashion Show and Broccoli City Music Festival.
MEFeater Magazine — Celebrity Interviews & Cultural Event Coverage
Client: MEFeater Magazine
Project: On-camera interviews and cultural media coverage at major music and fashion events
Overview
As an independently contracted journalist for MEFeater Magazine, I served as a staff writer, on-camera talent, and social media coordinator, contributing to the publication’s coverage of major cultural events in music, fashion, and entertainment.
One of the magazine’s key partnerships was with Spotify for the inaugural Feelin’ Myself Fashion Show, a cultural event highlighting women in hip-hop and fashion. I was selected as MEFeater’s on-camera interviewer to capture conversations with artists and talent attending the event.
Following that collaboration, I was again tapped by the magazine to conduct interviews during their press coverage of Broccoli City Music Festival, where I secured an exclusive interview with recording artist Mariah the Scientist.
These interviews helped translate live cultural moments into engaging digital content distributed across multiple platforms.
My Role
On-Camera Interview Talent:
Conducted live interviews with artists and performers, translating cultural moments into engaging media content.
Content Development:
Developed interview questions and talking points designed to highlight artists’ work, creative process, and cultural impact.
Event Media Coverage:
Captured interviews on-site during high-profile cultural events including Spotify’s Feelin’ Myself Fashion Show and Broccoli City Music Festival.
Social Distribution Strategy:
Supported the publishing and distribution of interview content across MEFeater’s digital platforms including:
X (Twitter)
Facebook
YouTube
YouTube Shorts
Impact
Produced culturally relevant interview content featuring major artists in hip-hop and R&B.
Expanded the magazine’s event coverage through engaging video storytelling.
Helped translate live cultural experiences into shareable digital media moments.
Why It Matters for Dai-Dreamers Media & Strategies
This work demonstrates the ability to:
Serve as on-camera talent for media, brands, and cultural events
Develop compelling interview narratives that resonate with audiences
Translate live cultural moments into digital storytelling content
Support artists, brands, and publications through engaging media coverage
Visual Proof
Artist Interviews:
Interviewed artists including:
Let’s Work Together
If you're building something meaningful and need a communications partner to help bring your story to life, I’d love to collaborate.
Interested in working together? Dai-Dreamers Media & Strategies collaborates with:
Nonprofit organizations
Advocacy groups
Cultural and nightlife brands
Creators and small businesses
For consulting inquiries, partnerships, or campaign collaborations: