Case Study: GLAAD — Communities of Color Creator Engagement

Written By Daidrian Hammond

GLAAD — Communities of Color Creator Engagement

Client: GLAAD
Project: Creator outreach and communications support for the Black Queer Creative Summit

Overview

GLAAD sought to strengthen engagement with creators from Communities of Color while preparing for its Black Queer Creative Summit. The initiative required thoughtful outreach and culturally competent messaging to ensure diverse voices were represented and supported.

My Role

Messaging & Copywriting:
Developed creator-facing communications including invitations, briefing materials, and outreach messaging.

Creator Outreach & Relationship Management:
Supported communications with participating creators, ensuring clear and inclusive messaging throughout the process.

Project Coordination:
Collaborated with GLAAD staff to align communications and outreach efforts with the organization’s mission.

Event Support:
Coordinated creator logistics during the Summit, supporting scheduling, participation, and deliverables.

Impact

  • Strengthened relationships between GLAAD and diverse creator communities.

  • Helped ensure inclusive representation across summit programming.

  • Supported the foundation for future creator engagement initiatives.

Why It Matters for Dai-Dreamers Media & Strategies

This project demonstrates the ability to:

  • Develop culturally informed communications strategies

  • Engage niche communities with thoughtful messaging

  • Support high-profile advocacy organizations with creator partnerships

Visual Proof

Daidrian Hammond
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