Case Study: Clinton Global Initiative — Creator Program Launch
Clinton Global Initiative — Creator Program Launch
Client: Clinton Foundation + Clinton Global Initiative
Project: Development and execution of the CGI Creator Program for the Annual Meeting
Overview
The Clinton Global Initiative sought to engage digital creators and influencers in a meaningful way during the Annual Meeting, expanding the organization’s reach beyond traditional media audiences.
To address this opportunity, we helped spearhead the development of the CGI Creator Program — an initiative designed to bridge nonprofit impact storytelling with digital creator culture.
My Role
Program Strategy & Design:
Developed the framework for the Creator Program, aligning the initiative with CGI’s mission and Annual Meeting objectives.
Creator Selection:
Collaborated with leadership to vet and select a diverse cohort of creators whose platforms aligned with CGI’s impact areas.
Content Briefing & Messaging:
Created detailed content briefs outlining messaging, tone, and deliverables to ensure creators communicated CGI’s mission effectively.
Communications Management:
Managed creator communications from outreach through onboarding, ensuring a streamlined experience for participating creators.
Email Strategy & Copywriting:
Wrote outreach and briefing communications that reflected CGI’s voice while effectively engaging creators.
On-Site Coordination:
Supported creators during the Annual Meeting, coordinating schedules, interviews, and content deliverables.
Impact
Successfully launched CGI’s Creator Program at a high-profile global event.
Expanded the organization’s storytelling reach through creator-driven content.
Amplified CGI’s mission to audiences beyond traditional media channels.
Established a repeatable framework for future creator engagement initiatives.
Why It Matters for Dai-Dreamers Media & Strategies
This project demonstrates the ability to:
Build communications programs from the ground up
Operate at the intersection of nonprofit impact and digital culture
Manage high-level creator partnerships and multi-stakeholder communications
Visual Proof
Creator Cohort included:
